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Raw Diets

Mary Helen Carty
Nature’s Variety


  • “Raw Diets
  • Why dogs and cats benefit”
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Topics for Tonight
  • 1) Dogs and cats need variety
  • 2) Natural Diet of dogs and cats
  • 3) Why meat, not grains
  • 4) Nutrients
  • 5) Raw Diets
  • 6) Nature’s Varieties Raw Diets



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VARIETY
  • People need variety
  • Animals need variety
  • The dog’s and cat’s ancestral diet contained variety


  • “Never change your dog’s food.”
    • Leading dog food company advertising slogan
    • FALSE!!!
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All the Science Agrees...
  • Dogs and cats need a variety of foods and meat, not grain for optimum health.
  • Meat helps dogs and cats stay lean
    • Increases life span by TWO YEARS
  • Meat helps reduce the chance of bloat, IBD, struvite crystals, arthritis, allergies….


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Overweight Pets
  • 44%! Are overweight
  • (JAVMA 1993; 202: 728-30)
  • Shortens lifespan
  • one reason -- shift to carbohydrates
    • (Obesity, the daunting challenge, Dr. Sean Delaney, UC Davis)
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The Natural Diet Of Dogs & Cats:
  • A variety of raw real foods teeming with bacteria.
  • High meat content, almost no grain content
    • High protein, low carbohydrate.
  • Natural, minerals, vitamins, antioxidants and enzymes
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The Timeline
  • 99.999% ancestral diet
  • Dogs / wolves --- 5 million years.


  • 0.001% dry dog and cat foods
  • (Purina Dog Chow in 1947)



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The Dog’s Natural Diet

      • “the staple diet of carnivores living in a natural setting include other animals, carrion, and occasionally fruits and grasses.”


        •  “The Diet of Feral Carnivores: A Review of Stomach Content Analysis,” Journal of the American Animal Hospital Association p 775-781. 1979
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Canine gourmet dining: Carrion
  • “the dead and putrefying* flesh of an animal.”


  • About 100,000,000,000,000,000,000 bacteria per ounce.  Some friendly, some not.


  • Dogs live in a bacterial world


  • In one gram of soil, there are 1 billion germs, 500,000 multicellular animals and …
  • Encyclopedia Britannica



    • And the dog licks her pads...




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Why dogs thrive on carrion.
  • Time in acid baths of the stomach
  • Natural antibiotic secretions in intestines
  • Competitive environent
  • Biologically appropriate



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The Cats Natural Diet: Mice, Birds, Rats
  • Domesticated to protect granaries because they would not eat grain!
  • Cats are true carnivores.


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Cats need meat
  • “Cats are strict carnivores that rely on nutrients in animal tissues…cats consume prey high in protein with moderate amounts of fat and minimal amounts of carbohydrate;thus, they are metabolically adapted for higher metabolism of proteins and lower utilization for carbohydrates than dogs or other omnivores.”


  • JAVMA Vol 221, No. 11, Dec. 1, 2002.  “The carnivore connection to nutrition in cats.” Dr. Debra Zoran.
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Cats have special needs
  • Cats need high water content
    • low water content may lead to urinary problems
  • “One dietary factor that is receiving increased attention in obese cats is the role of carbohydrate-dense diets.” (JAVMA Vol.221, No 11, Dec. 2002)
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The dog’s and cat’s natural diet:
  • A variety of raw real foods teeming with bacteria.
  • High meat content, almost no grain content
    • High protein, low carbohydrate.
  • Natural, minerals, vitamins and antioxidants.
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All major textbooks agree:
          • Canine and Feline Nutrition  (Iams®) “The fact that dogs and cats do not require carbohydrate is immaterial…”
          • Small Animal Clinical Nutrition III  (Science Diet®) “Some question exists regarding the need of dogs and cats for dietary carbohydrate.  From a practical sense, the answer to this question is of little importance because there are carbohydrates in most food ingredients used in commercially prepared dog foods.”
          • The Waltham® Book of Companion Animal Nutrition “There is no known minimum dietary requirement for carbohydrate….”
          • Case, Carey and Hirakawa Mosby Books, 1995.  P93.
          • Mark Morris et al.  P 1-11.  Mark Morris Associates, 1990.
          • Edited by I.H. Burger, Pergamon, 1995 P 10

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Protein in foods pets eat*
  • Carrion 50+%
  • Rabbit 60+%
  • Chicken 50+%
  • Rodents 60+%


  • Kibble 20-35%


    • *dry matter basis (DM)


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Grain Content Of Foods Pets Eat
  • Natural diet:   less than 2%
  • Kibble*: 50-90%


  • *Dogs & Cats do not normally eat grains.  Almost all other brands of kibble are sprayed with a palatability enhancer.
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Water content of foods pets eat
  • rabbits 75%
  • chickens 72%
  • apples 90%
  • grass 80%


  • kibble 8%
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Dog’s natural diet, macronutrient content
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Why Feed Raw Diets
  • “The cooking of meat is a waste of time from the point of view of nutrition. Cooking tends to destroy vitamins….”


    • Dr. Clive McCay, Professor of Nutrition, Cornell University.  Nutrition of the Dog, 1944, p26. The last independent text book used in veterinary schools.


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Micronutrients in Raw Diets
  • Vitamins
  • Minerals
    • macrominerals (Calcium, Phosphorous, Potassium…)
    • trace minerals (Iron, Selenium, Iodine, Zinc, Copper)
  • Antioxidants
    • protect against free radical damage in cells
    • help prevent cancer
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"Natural digestive enzymes"
  • Natural digestive enzymes


  • Vitamins more bio-available


  • Benifical antioxidents present


  • Probiotics spared


  • Minerals better assimilated


  • Biologically Appropriate: Prey Based Diet


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Enzymes in raw foods
  • Help with digestion.
    • Improve the bioavailability of vitamins and minerals.


    • Most Nature’s Variety’s products contain enzymes
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Safety records.
  • Proper raw diets:  Perfect!
  • Grain-based dog foods:
  • Mycotoxins kill dogs and are impossible to prevent1
  • Storage mites allergies2
  • Mycotoxins  --among the most potent toxins (poisons) known!
  • Storage mites – cause cancer


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How to Feed Raw Diets
  • 1-2% of body weight


  • Treat like meat from grocery store


  • Can mix with kibble


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Brand Messaging
  • Better Ingredients.  Better Food.  Better Health.
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Mission & Vision
  • Our mission is to provide pet caregivers with superior quality nutritional products. In addition to superior quality, we will provide exceptional value and the best service in the industry.


  • Our vision is to be recognized and selected as the nutritional pet products provider of choice by progressively improving product quality, customer service and the development of innovative products.


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Lincoln Facilities
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Processing Plant
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Plant Certifications
  • USDA
  • FDA
  • EU
  • ORGANIC
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Raw Frozen Diets and Bones
  • Whole foods for proper nutrition
  • Excellent sourcing
  • Ready to serve
  • Complete and balanced
  • Formulated for rotation
  • Recommended by veterinarians
  • 95% meat (muscle, organs and bone)
  • 5% Fruit and Vegetables
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Medallions and Patties
48-50 medallions 3lb bag
12 8oz patties 6lb bag
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Freeze Dried Diets
  • Raw diet without moisture
  • Easy for training & travel
  • Complete and balanced
  • Formulated for rotation
  • Crumble over kibble or cans for the benefit of raw food
  • 95% meat 5% fruit and Vegetables




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Slow Roasted Treats


  • Made in the USA
  • All Natural
  • No additives, chemicals, or preservatives
  • Available on individual header cards or in bulk display boxes
  • Slow Roasted
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Bones and Treats
  • Minerals
  •  glucosamine, chondroitin
  •  collagen and calcium
  •  healthier joints and connective tissue while cleaning teeth.
  • slow roasted, up to 28 Days
  •  removes the moisture helping prevent bones from splintering.
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Summary
  • Dogs and cats need their natural diets – MEAT
  • Dogs and cats need Variety
  • Feed your pets a healthy raw diet!